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04-Nov-2016 05:58

Verification kills the scalability of a dating site.

According to a New Yorker article (registration required) from last year, “Jiayuan hired a team of document experts to hunt for forgeries and ferret out suspicious activity, such as a user who makes frequent adjustments to his name and birth date.” Creating this capability is a much bigger problem for an American site than for a Chinese site (and, to a lesser extent, a Korean site) given differences in labor costs.

This incident intensified Jiayuan’s more general reputational problems due to lying on its site.

So Jiayuan developed a means for people to verify the claims they make on their profiles.

An American site would have to either pay high American wages to the people who verify users’ information or they would have to expend a great deal of resources setting up an offshore operation which, though cheaper, would create concerns regarding security and identity theft.

Without extensive documentation, it’s still possible to incentivize online daters to be more honest.

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relative dating is the process of

A company has to design the site, the user interface, and the matching algorithm.Online dating site OKCupid has found an inexplicable number of men happen to be exactly six feet tall and there are four times as many people who claim to earn 0,000 per year as there should be.



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